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Internet Imagination --Compiled by Mary Davis, Modern Bulk Transporter
Magazine At Least Three truck carriers have created web sites that use imagination to recruit drivers, emphasize safety, and discuss company operations. Venezia wins the "most fetching" prize in attraction for featuring a photograph of Vinnie Venezia, the company's Labrador retriever. Whatever the emphasis, the sites answer questions for customers and serve as a driver recruitment resources, both essential in today's competitive marketplace. On the homepage, Venezia Transport Service, Limerick, PA, headlines 56 drivers who won the carrier's third annual safe driving award. Additional company news shares the spotlight, including information about technological upgrades, a new terminal location, employee honors and other company highlights. A company with several divisions, Venezia has a section for each. In the driver recruitment section, the carrier gives company history and driver incentives. An on-line application form is available, that can be forwarded; or an applicant can print the form, complete it and mail it to the company. Venezia also offers over-the-phone application. The site notes that, in addition to its inhouse driver training, Venezia works with Sage Corporation Professional Driving Schools to train new truck drivers. If a picture is worth a thousand words, then Venezia has more than 50,000 words on its pages filled with company photographs. While the majority of the photographs show company trucks and trailers, there are pictures of employees and company facillities. However, probably the most "fetching" picture proudly displayed is of Vinnie Venezia, a Labrador retriever wearing a stylish bandanna tied around the neck. The dog's eyes are beckoning, which is probably an especially effective recruiting device. From Modern Bulk Transporter, July 2002, Copyright 2002, PRIMEDIA |
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